Sports League / Team Revenue Generation & Process Cost Control

The Complete Integrated Solution: Team/League Websites, Marketing, Content Publishing, Process Automation

  • CMS-based: no special tech skills or programming required to add or modify pages, add content and images, set up links etc.
  • Flexible home page "template" feature: teams can personalize their home page configuration within the overall league-approved branded template, avoiding a cookie-cutter look & feel - see the examples below
  • Automated game schedules, team or league-controlled sportsleague2-100025jpg
  • Third party data feed links: game scores, streaming video, Youtube
  • Game scores can feed automatically from the league site to the individual team scoreboard tickers as well as to the game schedules on each team site
  • Automated sponsor banner ads, team and /or league controlled
  • Social media feeds / links: choice of configurations
  • News releases and game video highlights shared between league and team sites
  • Event promotion and registration with online payment, automated communications and history tracking in the CRM
  • eCommerce: online storefront, e-payment, activity tracking in the CRM
  • Photo galleries: games, league and community events etc.
  • Player rosters, automated through the CRM
  • Downloadable documentation: schedules, images, articles, sponsor guidelines etc.

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Fan Relationship Management

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  • CRM-based fan profiling and unlimited segmentation; personalized communications
  • Convert anonymous fans to known fans
  • Fan loyalty marketing
  • Season ticket holder (subscription) management, automated renewals, special offers
  • Cross and upsell: season tickets, seat promotions
  • Group promotions and offers
  • Automated surveys / polls: fan engagement

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  • Integrated eMarketing module: promotional email marketing, eNewsletters, blogs
  • Dynamic personalized campaign / pURL / event landing pages
  • Highly targeted campaigns to ensure relevancy and drive responses
  • Sponsor promotions: generate sponsorship revenue
  • CASL-compliant eNewsletter subscriptions and email communication opt-in and opt-out

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Team Roster & Player Profiles

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  • Roster and detailed Player Profiles are automated through the CRM; no on-page formatting required for updates
  • Detailed Player Profile popups: statistics, playing / team history, photos, ghosted action shot as background, videos
  • Optional player micro-site feature: unique player URL, can be self-controlled or managed by the team

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Click here to contact us for more details on specific sports management features and how they can drive revenue for you!.

 

Client Example: ..League site, followed by team site examples

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